What is physicians formula?

Physicians Formula is a cosmetics company that specializes in hypoallergenic, dermatologist-tested makeup and skincare products. Founded in 1937, the brand has a focus on creating products that are safe for sensitive skin.

Physicians Formula products include foundations, powders, concealers, eyeshadows, mascaras, lipsticks, and skincare items such as cleansers, moisturizers, and serums. The brand is known for its packaging, which often features fun and unique designs, and for using high-quality, natural ingredients in their formulations.

In 2012, Physicians Formula was acquired by Markwins International, a global cosmetics conglomerate. Despite the ownership change, the brand continues to be committed to creating safe and effective products for all skin types.